: the e-advertising attacks

Posté ven 23/02/2001 - 00:00
Par admin

Nothing pornographic in the /"> barbara-beauxseins.comsite which has just opened. This even an example of 'click and mortar strategy, that is to say the alliances between the new economy and the traditional one. Actually, this is a site which has just been created by the Barbara garments brand which is now 75 years old. This site, as it has been noticed by /">, has been built in the same as the advertising campaign of the uses seduction and attractiveness, humour and complicity to attract female or male navigators. To determine the form of the breast, to send e-breasts (with the Barbara's banner obviously), to skim through the history of garments : a beautiful example of e-ad, with an elegant and sexy site which should have much more results than, the not very institutional site of the brand…

Ajouter un commentaire