BFM opens bfmbiz.com, a portal for executives
Launching a portal for executives: that's what BFM radio has tried to do. Relying on an audience composed of switched-on executives and fans of the new economy, Christine Ockrent and Bruno Vinay have opened a new website on Tuesday August 28th. Bfmbiz.com, very well designed, is composed of five items: biznews, bizbourse (marketplace), bizconseil (consulting), bizcarrière (career) and bizperso. A good idea in the site ergonomics: they associated a colour to each item: yellow for the news, lavender for the marketplace, turquoise for consulting, lilac for career and red for bizperso.Although this new site is not completely set up, it offers a large range of personalised services (flashes, libraries, patrimony, etc.) and, of course, bets on the audio. toutsurlacom.com reveals that shareholders are BFM radio, of course, with 50.10%, Fininfo, Jacques Séguéla and a financial investor which is still kept secret."