Caisse d'Epargne : three new engineers specialized in NTIC

Three nominations took place at the beginning of the year within the marketing communication and quality management of the Caisse d'Epargne Côte d'Azur (savings bank of the French Riviera). Those nominations improve the management since the three new promoted persons are high-tech engineers and particularly qualified in new technologies of information and communication. L'Ecureuil on the French Riviera then shows that it is keen on evolving and being involved in new marketing technologies and customer relation.

Hélène Madar, 31 years old, manager of the customer marketing department within Carrefour's financial services since 1997, succeeds Nordine Drif as the marketing communication and quality manager of the Caisse d'épargne Côte d'Azur and becomes sales support and implementation manager. She had began her career as a risk management consultant and then, she became manager of direct and database marketing products at Dun and Bradstreet, one of the leaders of financial information.

Alain Gérard, 52, is appointed marketing manager. He was lastly the manager in charge of technological development monitoring and experimentation at the national centre of the Caisses d'épargne in Paris. Before, he was working within the sales department management in the national centre of the Caisses d'épargne as the telematics manager in charge of the distant networks banks' development : minitel and Phonécureuil services and even the first Web servers of the Caisse d'épargne, including in particular manoeuvres of e-commerce and secure payments.

Jean-Pierre Daeden, 44, is appointed manager of the studies and statistics department. After graduating at the national applied arts and crafts grande école (ENSAM) in Paris, he enters the information technical centre of the Caisse d'épargne's network in Toulon in 1988 to develop navigation data processing. Since 1997, he was the manager of the technical department in charge of the establishment of new applications where he specialized particularly in relational data base management.