Italy was also shocked by the Aucland TV ad
After Spain, Italy reacted to the TV ad of Aucland, the start-up from Sophia Antipolis, specialized in the bids on Internet. The ad that had been forbidden to be shown on the Spanish TV, last week, has just been supervised in Italy where, from now, it can no longer be broadcast before10.30 pm. In France, the TV channels and BVA had chosen to broadcast only the beginning of the ad. The end (the lady, the victim of a last overbid, was smashed down the ground, jumping from the 6th floor of a building in fire, as the firemen'sheet was made for the latest bidder) could be viewed only on the Aucland website. Fabrice Grinda, who has just hired a new marketing and communication manager (Eric Chatry), has drawn conclusions of the crisis. He put a new ad in hand, that will be 'as impertinent, but less violent', he assured.