Medias : Radio Riviera refocuses on 35 to 40 year-old people

The American group Morris Communication, just three months after it bought Radio Riviera, the French Riviera radio in English which is settled in Monaco, has just begun to define its new strategy. Radio Riviera has begun to refocus on a 35 to 40 year old audience, thanks to new programs.

Several recruitments have already been planned in order to make bigger the team composed by ten people for the moment, while an American journalist, Jenny Sue Rhoades has just arrived from Florida to finish the new strategy and to settle the programs to broadcast in September. Radio Riviera which plans on a local and regional information is going to set up a new web site and wants to found a magazine. The target: the English-speaking population of the French-Italian Riviera, from San Remo to St-Tropez is estimated to reach about 200,000 people.