Cannes had welcome the laureates of a Singapore publicly owned company during the advertising film festival. An exchange of friendly services, ten Crauwn taxis plugs the city…
A consequence of the advertising film festival of June in Cannes : ten Crauwn taxis painted with the Cannes colours for a 10 month length (renewable operation) are crossing Singapore streets. Regularly, thousands of inhabitants in the island can see the Cannes logo, a city presented as a privileged resort for prestigious holidays.
This original promotion operation in Singapore streets results from a communication operation conducted in collaboration with Maison de la France, Air France, the SEMEC Tourism executive office and the publicly owned company Comfort Transportation Pte Ltd. Comfort Ada, a subsidiary of the Singapore publicly owned company had launched a contest and laureates had been welcomed in Cannes in the framework of the International Advertising Film Festival last June.
Following this operation, the publicly owned company has put its taxis for Cannes in the traffic. The festival city joins some great companies such as Epson, Calvin Klein, JVC… which use regularly this communication mean. A great opportunity for Cannes to tackle the south east Asia market and in particular, the Singapore one, a strong financial place.