“The brand, a strategic element of the company”: this is the theme of the information conference organised on Thursday October 11th from 9.00 to 11.00 am at the Maison des Entreprises (Ceram of Sophia Antipolis) by the Chamber of Commerce and Industry Nice Côte d’Azur, in partnership with the French national institute of the industrial property. The brand as a business tool, as the image of the company: to match the fierce competition on markets, the company’s positioning on the market must be clearly understood by potential customers. Serge Henry de Giroval, a communication consultant, Claude Chalan, a marketing professor at the CERAM and former brand chief of the Kronembourg company, will come and make this tight link between brand and company clear.
Contact
Maison des Entreprises C/o CERAM – 60, Dostoïevski street, Sophia Antipolis, Tel : 04 93 95 45 50; e-mail: mde.sophia@cote-azur.cci.fr
Sophia: the brand strategy
Jean-Pierre Largillet1 min de lecture