Sophia: the globalization strategy by the Web

The Web globalization: this is central theme of a debate-breakfast organised on Thursday November 15th from 9.00 to 11.00 at the Maison des Entreprises of Sophia Antipolis by the Lionbridge Technologies company, in partnership with the Chamber of Commerce and Industry Nice Côte d'Azur. Patrick Aubry, the vice-president of Operations for Continental Europe will come and answer those imperatives that most of the companies have to face: "reducing the globalization costs, accelerating the marketing and promoting your international trademarks in a coherent way".Several points will allow companies to better understand how they can transform their strategy from the Web to global, integrated and coherent markets:- Various approaches of a globalization strategy, with cases studies.- Web applications and their implications on the globalization.- Location and flow management web technologies.- Some recommendations and examples: content and marketing message.Lionbridge Technologies, which provides solutions for the development of technologies and contents, provides also the linguistic and cultural adaptation of products all over the world.ContactMaison des Entreprises of Sophia Antipolis, C/o CERAM – 60, Dostoïevski street; Tel: 04 93 95 45 12; Fax: 04 93 95 45 58; E-mail: mde.Sophia@cote-azur.cci.fr