Menton : first steps of the cross-border economy

The cross-border economy is starting slowly. But it is progressing directly on the ground, with the Franco-Italian Day of Agribusiness that took place on Thursday, March16th in the Palais Européen in Menton. Organized by the Union of the firms on the French Riviera, the Unione Industriale della Provincia di Cuneo and the Unione Industriale degli Industriali della Provincia di Imperia (the three professional associations had signed an agreement in 1998), this day allowed the agribusiness Italian producers to get in touch with the mass marketing leaders on the French Riviera. The aim was to organize weeks of special offers on Italian products in the hypermarkets of the French Riviera.

The operation was led by Philippe Neveu, the President of the employers' federation of the hypermarkets in the Alpes Maritimes, and the director of Carrefour Nice-Lingostière. At the conclusion of this first Day, the three unions have decided to meet each other on April 28th; this time they will talk about the building industry. This is the first steps of a Franco-Italian European economic region…