Tourism : the new LSO International

Posté mar 12/06/2001 - 00:00
Par admin

French leader for the organization of events and professional travels, Lenny Spangberg’s group quickens the pace. He reinforces its management and extends its market.

It is one of the best success of the French Riviera in the business tourism sector. In more than ten years, Lenny Spangberg has followed the rise in power of congresses and business tourism on the French Riviera, between Cannes, Nice and Monaco. From now on, he is the French leader in the organization of events and professional travels and he aims to quicken the pace. Thus, in his development project in France and on an international scale, Lenny Spangberg, President of the LSO International group appointed managers in order to strengthen its management team.Rémy Crégut, executive vice president- Rémy Crégut joined the LSO International group as executive vice-president in charge of marketing and commercial development. It is one of the key nominations. He will be in charge of the management of regional offices of Lyon and Paris at the same time. Rémy Crégut worked most of the time of his career in the marketing and sales function within the international hotel chains (Accor, Hyatt, Intercontinental). More recently, he managed the company business and events tourism within Disneyland Paris and contributed to the opening of the Grimaldi Forum Monaco as Marketing and Sales Manager. He is also President of the French section of the Meeting Professional International association and elected member at the office of the French Club of Hospitality Business Tourism within the “Maison de la France”.- Michaël Freeland, previously USA-Australia Sales Manager, was appointed Marketing and Sales Vice-President for North America and Asia-Pacific- Stéphane Teboul, who was until now purchasing and development manager is now promoted Corporate Vice-President.- Marie-Pierre Pironon, Marketing Manager, becomes Executive Manager of LSO International.- Renaud Bachoffner, was appointed Sales Manager for Europe.- Laetitia Désérable was appointed Manager of LSO French Riviera.All the jobs in business tourismFrench leader in the organization of events and professional travels on the national territory for foreign companies, the company set up last summer in Sophia Antipolis at the “village d’entreprises” of Green Side. However, they kept offices in Cannes, Nice, Aix-en-Provence, Biarritz, Lyon, Paris, and in the principality of Monaco. Funded in 1987 by Lenny Spangberg, the LSO International Group has faced for three or four years a new rise, with the high revival of tourism. This year, with its 96 employees, LSO has then the aim to reach a turnover of 250 million francs, with a gross profit of 62 millions.With the development of its exports departments and the opening of its regional and international offices, the group has also created these last years a complete range of related and complementary activities covering the overall business and events tourism jobs. That is to say:. A department for Management Accomodation and Registration of partipants at congresses, managing more than 200,000 bednights for about 50,000 participants at congresses each year..A department for Exhibitions and space management.A department for New Technologies of Information and Communication, specialised in the creation and the management of Internet websites related to the events..A Production company in charge of conceptualising, staging and creating exceptional events (more than 250 for the year 2000).Development on French and European marketsThanks to these teams, the LSO International group can answer most of the needs of companies for incentive trips, measures for the development of customer loyalty or promoting, launching of products, sale agreements, professional meetings, congresses and exhibitions. It is a savoir-faire which allows Lenny Spangberg to plan a new expansion nowadays.Until now, it was focused on the markets of North America, Britain and Germany, but from now on, the group plans to develop the French market as well as the Northern Europe market (Scandinavia and Benelux) and Southern Europe (Italia and Spain). It will particularly focus on European head offices of large multinational companies. The new LSO International is now launched…

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